The same access to innovation for everyone.
Whether you have good ideas, bad ideas or no ideas at all, you should be able to create innovation. Which is why we provide everyone the same opportunities. Period. Skills and a process that are a fraction of the complexity of all other innovation processes.
We have discovered the innovation archetypes that epitomise worlds best innovation skills. And we have simplified and codified them so that you know exactly which archetype skill to use at exactly the same time.