Counterintuitive innovation

Counter-Intuitive Innovation

Innovation doesn't happen by thinking the same way every day. Innovation happens when we think different. The challenge. however, is that thinking differently is counterintuitive. A good way to get your mind thinking in a counterintuitive style is to think of the opposites. To get you in the mindset,I'd like you to think of the opposites to each word I give you.

  • Black...............White

  • Up..................Down

  • Big..................Small

  • North...............South

  • Love................Hate

  • Peace...............War

  • Fast.................Slow

  • Start................Stop

Now, what we want to do is to think of an industry and something that's totally opposite. For example:

  • If we work in Finance, what ideas could we create if we started to think of romance?

  • If we work in the Education industry, what ideas could we prompt by thinking of Aviation.

  • If we work in the Mining industry, how would our approach change if we started to think as those in Advertising?

Innovation is counter-intuitive. If you've got competitors nipping at your heels or you’re trying to chase down a competitor, then the level of thinking you've been using isn't working anymore.

We need to think differently. The only challenge is doing this is counter intuitive and being counter intuitive can be scary.

To get over the fear start with something small like a team meeting. What could be counter intuitive in this fundamental business process? Trust the science and that innovation is counter intuitive, your ideas will come.

Cheers,

nils

Nils Vesk

Founder of Ideas with Legs | Innovation speaker | consultant | author

nils vesk