What is it that enables one business to stand out from the stack of others? It's differentiation. People will remember things that are different whether they are good or bad. The focus is on being different in a positive way.

Differentiation can be as simple as a physical appearance, a different service offering, a different process or delivery method. As long as it stands out from the competition.

A simple activity I always do is look out for the unusual, the intriguing, anything that captures my attention. I'm waiting for a haircut right now at a funky barber store that's packed with customers.  



Nils Vesk

Founder of Ideas with Legs | Innovation speaker | consultant | author

nils vesk