Crowd contribution for innovation

You may have heard of organisations asking their customers for ideas for what they want in their products. An even more powerful technique is to ask them what they could do with parts of their business - be it a product, process or part of their service in a completely new way or new industry.

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nils vesk
reverse brainstorming

A simple but effective ideation (idea generating) technique that I like working with is called reverse brainstorming. What makes reverse brainstorming so effective is that it's a technique that tricks the brain so that you can't help but find opportunities for new ideas.

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nils vesk