All about Ideas with Legs & Nils Vesk

Our Purpose

“To give ordinary people the chance to create extraordinary ideas that can change lives, industries & the world”

The change we are trying to make

At Ideas with Legs, we want to make sure, when it comes to innovating in business, that no one is left out and no great ideas are left behind.

By offering people hassle-free and effective innovation skills and tools that happen to be fun, we let the entire organisation be part of commercial innovation projects that drive profitable returns.

We change cultures from being exclusive to inclusive, and people from being stuck in a box to thinking outside of the box.

Our values


Around the globe, leading companies such as Nestle, HP & Pfizer turn to Nils Vesk to share his unique game changing innovation techniques for formulating commercial insights, ideas, extraordinary customer experiences and irresistible products.

Nils Vesk is an international authority on innovation and the inventor of the ‘Innovation Archetypes Process’. This process enables common people to create uncommon market leading innovation that empowers organisations to forge forward in new markets, whilst driving incredible commercial returns.

Nils’s captivating storytelling coupled with his practical innovation processes consistently increase learning transfer and create commercial gains. In fact, his most recent client, a major US manufacturer R&D team, doubled their innovation output in the 12 months following his engagement. Put simply, audiences who work with Nils shift from creating insignificant ideas to becoming indispensable idea generators that continue to realize innovation for years to come.

Nils unpacks the million-dollar innovation principles used to create rapid growth for the future. This enables organisations to shift from being on the back foot, to identifying and seizing the customers of the future. Equipping them to rapidly invent the products, processes and services that create raving fans and insatiable customer desire. Nils is a Certified Speaking Professional (CSP) Certified Speaking Professional (CSP), the designation held by fewer than 10% of professional speakers globally.

Nils is the author of a number of books including "Ideas With Legs - How to Create Brilliant Ideas and Bring Them to Life", and "Innovation Archetypes - Principles for World Class Innovation".


Specialist marketing and communications assistance

Anna Millington has a practical edge to her marketing, customer insights and product development. With a formal degree in the creative arts in Silversmithing and Jewellery design, Anna discovered early on that a product, wether it be a luxury or low cost one, was worthless unless a customer was interested in purchasing it.

She has held numerous roles in marketing and communications from being a marketing specialist and marketing manager to being a communications strategist.

She is obsessed with rapid deployment and the utilisation of simple digital tools to create ‘fake door’ tests that can quickly validate a customer problem and establish wether a market fit exists.

Anna has worked with a number of small start ups. She was the marketing manager of the innovative product company Savannah Kitchenware where some of her key activities included:

* Brand strategy, product marketing & promotional campaigns

* Digital marketing - content, design and analytics for eDMS & social media

* Art direction, photography, graphic design, video editing

* Project management for landing pages, website build and annual catalogue

* Marketing direction, advertising, copywriting & support for national sales team

* Budget & stakeholder management


Paul Carson has led a fast-paced strategic and operational career in the financial and insurance world, culminating in some of the highest operational positions attainable working in both Europe, Asia and Australia.

He’s formulated and directed world class business and technology strategies, generated innovation initiatives, designed policies and prioritised projects that have focussed on growing businesses rapidly and sustainably through innovative thinking.

From business transformation to CX innovation programs Paul has seen commercial results in all his roles. In his last role Paul spearheaded the customer experience (CX) transformation of AXA Hong Kong where he was the COO in charge of 1500+ employees. His CX innovation strategy and resulted in some of the highest commercial yields AXA Hong Kong had seen and resulted in AXA Hong Kong as securing the No. 1 Net promoter score.  

Paul has been applying innovative strategies for over 25 years. Paul has coupled his formal actuarial skills with customer experience innovation and commercial growth strategies. The key innovation problem he solves is how to create customer delight whilst driving commercial innovative returns.

Despite being professionally trained as an actuary, Paul understands that risk in innovation can be managed and used to commercial advantage.  

Paul brings commercialisation i strategies and devises Customer Experience Strategies to significantly improve the experience for the customers.

Some of his positions have included:COO AXA HongKong, Deputy CEO AIA Australia, COO AIG United Kingdom, COO AIA Australia



Anton is a Marketing and Customer Experience (CX) expert. Anton understands what it takes to drive sustainable growth from understanding customer problems and generating businesses that respond to them by creating a unique irresistible product or service.

Anton has intimate customer insights and operational experience in the UK, Australia, Singapore, Thailand and South Africa. 

In advertising he’s been the MD of several specialist advertising agencies overseeing all departments with a client list including BP, Smirnoff, J&B Whisky, Coca-Cola and Schweppes.

Anton’s Marketing experience includes various head of marketing roles. He
fulfilled the CMO function for VA South Africa and launched the Virgin Active brand and set up the marketing departments and external communication partners in Australia, Singapore and Thailand.

Anton headed up the non-for-profit foundation for the Virgin Group in Australia. Managed a high-profile board of trustees and raised over AU $3m in new funds, distributed more than 10 new grants in excess of AU $1m. More than 500 employees engaged and in excess of 1000 young people at risk supported.

Anton was the chief experience officer for Virgin Active UK and mandated to develop and implement a new end-to-end customer journey managing the Marketing, Customer Experience and Product departments.


Cambell is most interested in the intersection of people + technology + product. Leveraging the tools of the designer to engage, discover and design with a user focus and a commercial mind. 

Cambell has worked in senior industrial designer and design manager roles at some of Australia’s leading Industrial Design consultancies. This has seen him provide design, strategy and innovation services to clients ranging from emerging entrepreneurs, small business, to SMEs and large corporates. A deep knowledge of the product development process has been applied to projects from a wide variety of industries from consumer and business products, agriculture, leisure, medical and transport. Project clients have included; Cook Medical, Boeing Australia, Virgin Australia, Bombardier, Zip industries, Rain harvesting.

As a designer with 20 years of experience in industrial design and product development focusing on “from concept to manufacture”, has strengthened his skills in areas of design strategy, creativity and sustainability with experience in user engagement, opportunity validation and a focus on users and customers.

Cambell enjoys working with hardware startups by focusing on and assisting with their product development phase from seed to scale. To help them manifest their ideas and contribute to their growth. Cambell’s passion for mentoring is evident in his experience as a sessional academic at QUT (Queensland University of Technology) and his role as a mentor for the tech incubator Arc Hardware Incubator. 

A key area of interest for Campbell is aiding start-ups navigate the product development process. To help them create, test, validate and scale their ideas and products using design solutions, that contribute to and improve the lives of users and customers.

Cambell has an Industrial design degree from UQ.


Scott helps start-ups improve their business at a system level, identifying new insights to resolve barriers to grow and commercial success.

In a world where disruption and uncertainty are constant Scott helps our customers not only re-ignite the growth of their business, but also their mojo as a start-up.

Scot has held senior roles in some of the most successful organisations in the world including Nestle and Diageo. 

He’s created strategic plans and trained whole companies with his global marketing and sales expertise in
(1) Creating shopper campaigns for brands that inspire more people to buy their products
(2) Building USP Marketing and Sales capability and plans to position and sell your brand and business

Scott is a big proponent of the Agile methodology and in his mind “if it’s not happening at Mach 10 it’s not fast enough”. Scott’’s been a Brand manager, a Communications manager and a Global marketing manager. He loves mentoring and helping businesses grow rapidly and with minimal stress.


With more than 10 years as an industrial designer in the kitchenware, play structure and transport industries Paul English has developed a very diverse skill set and has been exposed to a wide variety of manufacturing techniques and materials. Paul likes to think of himself as a positive designer, always striving to create, innovative problem solving. 

Paul has experience as an Industrial Designer, Product Design Manager, Conceptual Designer, and Brand Manager for the Savannah range of high quality kitchenware for the Australian market.

He was responsible to take a concept through design and mass production so that it gets to market within a deadline and within budget.

  • - Conceptualising unique kitchenware items that would fit into the Savannah brand both aesthetically and to a budget.
  • - Creating prototypes to approve the function and ergonomics of the design and finalise the concept into a manufacturable design.
  • - Communicating with overseas manufacturers remotely and on site. These manufacturers are mainly located in China and Taiwan.
  • - Conceptualise and design packaging and product logos. 3D renderings for marketing purposes.
  • - Review and quality check the mass produced products.

Paul has a Bachelor if Industrial Design, Industrial and Product Design and has been  product designing for over 17 years.


Our Brand Promise

Commercial ideas for market every time, by any team, for any problem.

Media we have been profiled in:

Contact one of our team now

   USA - Los Angeles + 1 213 423 0677 | Australia - Sydney + 61 2 9971 9742 |

©️ Ideas with Legs 2021