What is creativity?

What is creativity?

What is creativity? This is a question I get asked very often. Three ways to think of creativity.

One, think of it like a mixing pot of all of your thoughts. Just imagine you are cooking something, throwing in a stack of different ingredients, mixing 'em differently to see what pops up. It's a mix of experiences, thoughts, and curiosity.

Number two, think of creativity, like connecting unlikely dots. You can almost imagine it's like building something with Lego pieces that you've never connected before and looking back and going, huh? Didn't think that would work, but that's kind of interesting.

The third thing about creativity is to embrace curiosity. Here's the thing, most people worry that they're not creative. Rather than worrying about being creative, think more about, whether am I curious. The more curious are about how something is built, or why it's this, or what it looks like and what could be combined, that's when you find that the creative juices just start to flow.

So remember, creativity isn't a puzzle to solve more. It's a puzzle to play with. If you can keep that mindset, your creativity will flourish.

You can find one of my creative idea prompting tools here.

Thanks for reading.
Nils Vesk
Innovation Expert

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About Nils Vesk

He's the founder of Ideas With Legs.

His  clients call him a Reinvention Renegade. Nils Vesk is an international authority on innovation and the inventor of the ‘Innovation Archetypes Process’.

Around the globe, leading companies such as Nestle, HP & Pfizer turn to Nils to share his proven innovation techniques for formulating commercial insights, ideas, extraordinary customer experiences and irresistible products.

Nils unpacks the million-dollar innovation principles used to create rapid growth for the future.

Nils is the author of a number of books including "Ideas With Legs - How to Create Brilliant Ideas and Bring Them to Life", and "Innovation Archetypes - Principles for World Class Innovation".

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